Carrefour has officially announced its entry to the Ethiopian market through a new franchise and supply partnership with Queens Supermarket PLC, a subsidiary of Midroc Investment Group.
The agreement will see Carrefour’s brand, expertise, and products rolled out across Ethiopia, beginning with the rebranding of 13 existing stores by the first half of 2026. The Midroc–Carrefour partnership also includes plans to open 17 additional stores.
Carrefour highlights the move as a key milestone in its international franchise strategy, while Midroc emphasizes the opportunity to combine global retail standards with Ethiopia’s strong local production, offering consumers high-quality and affordable products nationwide.
As a strategic partner to Carrefour, Midroc notes, it leverages its vast production of premium coffee, tea, spices, flowers, and fresh fruits to integrate into the global Carrefour offer.
Midroc positions this synergy within its established ‘farm-to-shelf’ model, highlighting the group’s expertise in national food security, value-added exports, innovation, and large-scale employment, and signaling its potential to amplify impact in these areas.
Carrefour, the French multinational retail giant known for its hypermarkets and supermarkets worldwide, has already established operations in several African countries, including Egypt, Morocco, Nigeria and Côte d’Ivoire in North and West Africa, as well as Kenya in East Africa, bringing its global retail model to the continent.
